ChatGPT Prompts for Creating Sales Battle Cards

A sales battle card is a powerful tool that helps sales teams navigate competitive conversations, handle objections, and close deals with confidence.

What Makes an Effective Sales Battle Card?

• Clearly highlights competitive advantages
• Equips reps with strong objection-handling responses
• Ensures consistent messaging across the sales team
• Helps shorten the sales cycle by addressing concerns upfront

With ChatGPT-powered prompts, you can create structured, easy-to-use battle cards that give your team an edge in every sales conversation.

1. The Competitive Battle Card

ChatGPT Prompt:

Create a competitor battle card that compares [Your Product] vs. [Competitor], highlighting key advantages, weaknesses, and objection-handling strategies.

Battle Card Template:

Competitor: [Competitor Name]

Positioning: How they position themselves in the market.

Our Key Advantages:

• [Advantage #1] – Why it matters
• [Advantage #2] – How it impacts customers
• [Advantage #3] – Differentiator that wins deals

Competitor Weaknesses:

• [Weakness #1] – How it affects customers
• [Weakness #2] – Known limitation

Handling the ‘Why Not Competitor?’ Question:
"I understand why [Competitor] is on your radar, but here’s where [Your Product] really shines…"

Killer Question to Ask Prospect:
"How important is [Feature Your Competitor Lacks] to your team?"

2. The Objection-Handling Battle Card

ChatGPT Prompt:

Create an objection-handling battle card that lists common objections, the reasons behind them, and the best responses to overcome them.

Battle Card Template:

Objection: "[Common Prospect Concern]"

Why They Say This:
Psychological or practical reason behind the objection.

How to Respond:
"I completely understand that concern. Here’s how we address it…"

• [Response #1] – Fact-based reassurance
• [Response #2] – Case study or success story

Power Move:
A strategic question to make the prospect rethink their concern.

Example:

• Objection: "Your product is too expensive."
• Response: "I hear this a lot initially, but most customers realize that [Competitor] ends up costing more over time due to [hidden costs/limitations]."
• Power Move: "Would you trade a slightly higher upfront cost for [specific ROI]?"

3. The Customer Persona Battle Card

ChatGPT Prompt:

Create a persona-based sales battle card that outlines the key challenges, goals, and messaging strategies for different buyer personas.

Battle Card Template:

Persona: [Buyer Type] (e.g., CFO, CTO, Sales VP)

Their Role in the Buying Process: Decision-maker, influencer, gatekeeper?

Top Challenges & Pain Points:

• [Pain Point #1]
• [Pain Point #2]

What They Care About Most:
[Primary Motivation – cost, efficiency, innovation, security?]

Key Messaging Strategy:
"The best way to pitch to [Persona] is to focus on [specific benefit]."

Winning Pitch Line:
A one-liner that resonates with them instantly.

Example:

• Persona: CFO (Chief Financial Officer)
• Top Concerns: Budget, ROI, financial risk
• Messaging Strategy: "Position our solution as an investment that pays off quickly."
• Winning Pitch Line: "On average, customers see ROI in [X months], making this an easy budget decision."

4. The Pricing & ROI Battle Card

ChatGPT Prompt:

Create a sales battle card that explains our pricing, justifies ROI, and helps reps confidently respond to cost-related objections.

Battle Card Template:

Pricing Model:
[One-sentence summary of your pricing structure.]

How We Justify the Cost:

• [Value Point #1] – Example: "Average ROI in X months"
• [Value Point #2] – Example: "Saves X hours per month"
• [Value Point #3] – Example: "Replaces X other tools"

Common Pricing Objections & Responses:

• Objection: "It’s too expensive."
• Response: "Most of our customers initially thought that too, but after seeing how much they save on [hidden cost], they realized it’s actually a better long-term investment."

Power Move:
"If this saves your team X hours per month, what would that be worth to you in real dollars?"

5. The Industry-Specific Battle Card

ChatGPT Prompt:

Create an industry-specific sales battle card that highlights unique challenges, key benefits, and relevant case studies for [Industry].

Battle Card Template:

Industry: [Target Industry]

Common Challenges:

• [Pain Point #1]
• [Pain Point #2]

How We Solve This for [Industry]:

• [Benefit #1] – Directly addresses industry pain point
• [Benefit #2] – Relevant example of impact

Case Study:
"[Company Name] in [Industry] used [Product] to solve [Problem] and saw [Key Result]."

Winning Pitch Line for [Industry]:
A phrase that resonates with decision-makers in this field.

Final Thoughts: How to Build Sales Battle Cards That Win Deals

• Keep them short and actionable—battle cards should be a quick reference, not long documents
• Anticipate objections so reps are always prepared
• Use strategic questions to help prospects rethink their stance
• Customize battle cards for different personas and industries to make conversations more relevant

Use these ChatGPT-powered prompts to create battle cards that give your sales team the edge they need to close more deals.