How to Handle the ‘We Can Get It Cheaper Elsewhere’ Sales Objection

Hearing “We can get it cheaper elsewhere” can be frustrating, but it’s not a deal-breaker. It usually means the prospect is either:

• Comparing options and needs help seeing why you’re worth the extra cost
• Looking for leverage to negotiate a lower price
• Focused on short-term savings instead of long-term value

Your goal isn’t to compete on price—it’s to prove why your solution is the best choice, even if it costs more. Here’s how to do that.

Why Prospects Say ‘We Can Get It Cheaper Elsewhere’

1. Price shopping – They’re comparing features, costs, and trying to find the best deal.
2. Don’t see a major difference – If they think all solutions are the same, price becomes the deciding factor.
3. Want to negotiate more – Some buyers say this just to see if you’ll lower your price.
4. Focusing on cost, not ROI – They’re looking at the upfront cost instead of the long-term value.

Your job? Shift their focus from price to what they actually gain.

How to Respond Without Getting Into a Price War

1. Ask About the Alternative

Before responding, get them talking about the competitor’s offer.

Example:
"I hear you. Can I ask—what specifically about their offer stood out to you?"

This helps you understand if they’re truly considering another solution or just negotiating.

GPT Prompt:

Generate a response that encourages the prospect to share details about the competitor’s offer so I can position our value effectively.

2. Highlight What Makes You Different

If they’re comparing prices, they may not realize the added value your solution provides.

Example:
"That makes sense. Price is important, but let’s look at the full picture—beyond just cost. Unlike others, we provide [key differentiator: better support, faster implementation, proven ROI]. That’s why our customers choose us, even when there are cheaper options."

GPT Prompt:

Help me create a response that emphasizes our unique value compared to a lower-priced competitor.

3. Shift the Focus to ROI, Not Just Cost

If your solution delivers more long-term value, price becomes a secondary concern.

Example:
"I understand budget matters. But if our solution helps you generate 3X more revenue or saves your team 10+ hours a week, isn’t that worth the investment?"

GPT Prompt:

Craft a response that reframes the conversation around ROI instead of upfront price.

4. Use Social Proof to Build Confidence

Show them that other businesses faced the same choice—and still picked you.

Example:
"One of our customers had the same concern and almost went with a cheaper option. But after seeing the difference in support and results, they realized our solution saved them time and money in the long run. Want to hear how?"

GPT Prompt:

Generate a response using a customer success story to overcome a price comparison objection.

5. Challenge the ‘Cheaper’ Assumption

Lower cost often means trade-offs in features, service, or long-term effectiveness.

Example:
"I totally get it, wanting the best deal. Just curious—what happens if the lower-cost option doesn’t meet expectations? Would that end up costing you more in the long run?"

GPT Prompt:

Help me craft a response that subtly challenges whether the cheaper option is truly the better value.

6. If Needed, Offer Flexible Options

If budget is truly a concern, offer ways to make it more manageable.

Example:
"If price is the only thing holding this back, we can explore flexible payment options. Would that help?"

GPT Prompt:

Create a response that offers payment flexibility without immediately discounting.

Cheat Sheet for Handling ‘We Can Get It Cheaper Elsewhere’

Final Thoughts

A cheaper competitor doesn’t always mean a better deal. Instead of lowering your price, help your prospect see why investing in the right solution is more important than just saving money.

Next time someone says, “We can get it cheaper elsewhere,” don’t panic. Ask the right questions, highlight your value, and shift the focus from price to long-term success.

How DocketAI Can Help

Struggling to prove value over lower-priced competitors? DocketAI helps you respond with confidence, providing real-time insights, competitive differentiation, and ROI-backed responses—so you can win deals without price cuts.

🎯 See it in action—Book a demo today!