AI Sales Enablement
2 Min Read

Sales Enablement Is Broken

Arun Lal
December 12, 2024

Here is the brutal truth about sales enablement today.

Reality check #1:

Your sellers forget ~60% of their enablement training within 20 mins and ~75% within two days. Yes, 75%. Check out the “Ebbinghaus Forgetting Curve” below:

Retrieval: Getting and Forgetting (Part 8 of 14)

Reality check #2:

Keeping up with ever-accelerating product releases and changing product knowledge is getting near-impossible for sales teams. 

In a nutshell, sellers are asking, “How the HELL do they expect us to deliver results and stay on top of all these freakin’ product changes!?”. It’s no wonder sales enablement programs are failing and seller efficiency has been going down.

Historically, the solution has been to add more overlay teams, product specialist teams, and SEs. However, this is also a failing strategy as it drives up the cost of the sale and its complexity, both of which hurt the topline and the bottomline for the business. 

A new model for sales enablement is needed.

One that takes the burden of remembering nuanced product knowledge away from sellers and provides an up-to-date product and sales knowledge in real-time.

DocketAI has pioneered the solution to this problem by developing the world’s first AI Sales Engineer teammate for every seller. Here is how it works:

▶️ It answers the most complex product and technical questions with 95%+ accuracy in a nuanced, sales ready way.

▶️ It maintains an always up-to-date product & technical knowledge base for sales teams via the Sales Knowledge Lake™

▶️ It helps sellers get up to speed on product knowledge by treating it as a learning buddy.

One of our visionary customers ZoomInfo that co-developed this model with us reported the following impact across the 1000+ sellers using DocketAI: 

✨ 12% improvement in average deal win rates 

✨ 10% shorter sales cycles

✨  6 hours in time savings per seller per week

Here is another piece of data that blew me away, 80%+ of DocketAI sellers (AEs, SEs, AMs and more) now find the tool irreplaceable

Several users claimed Docket AI was the “single best sales enablement advancement in the decade”.

Click on the link below to get a demo of this breakthrough technology.

Docket Demo
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