AI Just Solved a Major Sales Problem—Here’s How! (Story of DocketAI)

This problem was very evident to me—that Account Executives need help when they sell complex problems. And as companies are building more and more, this problem is kind of increasing day by day. This was the unique insight or the problem statement that kind of gave its way into Docket. And if you think about it, all the questions that a new buyer is asking for a company—they have been asked and answered before. It is somewhere in that enterprise. It is on a Slack chat, or a Gong recording, or a Chorus recording, or a Word document, or a sales enablement platform, or Confluence, or a release note. It is out there in the enterprise. But it's humanly impossible to pull all of these things together into one place, keep it updated, make sure it is accurate, and then make it available for Account Executives just in time—it’s almost impossible.

If you take a given company, the amount of go-to-market knowledge that is documented is 5 to 7%. The other 93% is in unstructured conversations—on Slack, on calls, or logged in somebody's head. This was the unique insight. And that's when I saw AI coming in thick and fast. Inside me, I was like—for the first time ever, we have a real opportunity to solve this problem using technology, using AI.

With this tribal knowledge, you bring it together, and you can potentially build an AI Sales Engineer.

That is how Docket came into existence.

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If you want to see how AI can actually improve your sales efficiency—without the hype— book a demo today with DocketAI and experience the difference for yourself.