How ZoomInfo Used DocketAI to Successfully Launch Co-Pilot

Chapter Markers

00:00 – Value from Day One: Launching the Slack Channel

‍00:15 – High Traffic and CRO Engagement

‍00:25 – Introducing Luke Martin and ZoomInfo’s Goal

‍00:39 – Deploying DocketAI for ZoomInfo Copilot Launch

‍00:53 – Mass Communication and Seed Questions Strategy

‍01:03 – Results: Immediate Engagement and Long-Term Success

Video Transcript

We saw value from day one. People were asking questions an hour after I launched the Slack channel—it was amazing. It worked tremendously well, to the extent that everyone started asking, "Can we put it in this channel? Can we put it in that channel?" And now, it’s still one of our highest-traffic Slack channels.

Actually, it got to the point where our CRO said he checks it before he goes to bed at night.

My name is Luke Martin, and I’m in charge of the revenue enablement tech stack at ZoomInfo. We had the great opportunity to roll out a new flagship product called ZoomInfo Co-Pilot, and we used Docket to do it—with great success.

Here’s what we did: We spun up a brand-new Slack channel called "Co-Pilot Questions" and deployed Docket into that channel. Then, we sent out mass communications saying, "If you have any questions about this new product we’re launching, go to the Slack channel."

The greatest thing about Docket is that I went in there and started asking seed questions: "Docket, what’s Co-Pilot?" "Docket, how should I sell Co-Pilot?" That way, people had a reference when they joined the channel.

That’s how we launched it, and it was terrific. We saw value from day one—people were asking questions almost immediately. It became one of our highest-traffic Slack channels, and our CRO even joked that Docket became his bedtime reading as we rolled this thing out.

All in all, I’d call that a win.