AI Sales Assistant
6 Min Read

Transform your Sales with DocketAI: The World’s First AI Sales Engineer

Yash Vardhan
December 3, 2024

Transform your Sales with DocketAI: The World’s First AI Sales Engineer

In 2024, the average Sales Engineer’s salary in the U.S. will be around $150k, and more experienced engineers can even quote up to $200k per annum. Yet, for enterprises, this is worth the investment as sales engineers are the ones who usually assist account executives in completing lucrative deals.

But hiring a high-performing sales engineer could be expensive and tedious. See, skilled SEs are a rare breed, and multiple enterprises are always vying for their services. So, what do you do?

Enter DocketAI. The world's first AI Sales Engineer and assistant that learns from tribal knowledge by integrating with your disparate knowledge sources. It uses multiple AI models to retrieve, verify, and deliver answers to help sales reps close deals faster, among other things. 

DocketAI integrates seamlessly with your sales and knowledge systems, unlocking all the locked-away tribal knowledge and delivering rapid, accurate responses to complex sales and technical queries on the go in real time.

Here’s How It Works

With DocketAI, your sales rep can now leverage the knowledge of the most capable sales engineers and top-performing reps in your organization—past or present. 

DocketAI’s proprietary Sales Knowledge Lake scavenges every last bit of sales intel throughout your organization’s existence from:

  • Chats - Slack, Teams, and Gchat. 
  • Cloud storage - Drive, Dropbox, Sharepoint
  • CRM - Salesforce, HubSpot, etc. 
  • Sales enablement tools - Seismic, Highspot, GTMBuddy, and others. 

DocketAI delivers up-to-date, highly personalized, and tested intel to your reps just in time to help them overcome roadblocks and unlock deals that would otherwise require substantial SE intervention.

Your sales, GTM, or support agent can simply ping a customer/prospect query to Docket and get a verified response in under 3 seconds, available 24/7, like so:

Answer sales queries in <3 seconds

The DocketAI AI Sales Engineer’s unique capabilities heavily reduce your teams’ dependency on a seasoned Sales Engineer. Here’s how:

  • Minimal set-up time - Docket needs under an hour to set up and kickstart messaging
  • On-demand, sales-ready responses - Docket learns from multiple knowledge sources, such as Slack conversations, Google Drive, meeting transcripts, PDFs, URLs, CRMs, and other sales enablement platforms like Highspot, Showpad, and Seismic.
  • A powerful analytics dashboard - Access reports on the top questions prospects or sales reps ask to expose knowledge gaps, top contributors, etc.
  • A unified source of truth - Docket builds and maintains a single source of truth by integrating with disparate knowledge sources
  • Automated RFP and RFI Responses - Executing RFPs/RFIs can take sales teams up to six weeks. Meanwhile, Docket reads your RFPs and RFIs instantly and drafts answers with your SMEs’ help and past references at warp speed.
  • A great interface between sales and sales tools - Docket provides specific competitive data, user testimonials, and accurate sales-specific answers
  • Unlocking tribal knowledge - DocketAI taps into the wisdom of top-performing sellers by learning from their actions, responses, and past successes. This allows the AI to scale best practices across the entire sales team, improving win rates and reducing onboarding time for new sellers. Sales teams can leverage this knowledge to handle objections, present tailored solutions, and close deals faster.
  • Real-time learning from top sellers: DocketAI ensures your team improves continuously by providing tested best practices from your organization’s top sellers and SEs on the go.
  • Data protection and security - Docket follows ethical AI principles and data security standards like ISO and GDPR. It uses AWS as its cloud service, which meets the highest data privacy and compliance standards.
  • Improve sales productivity - Get your sales reps up to speed quickly. Also, if you have an internal Sales Engineer, Docket can be their virtual assistant and free them from repeatedly answering one-off questions.
  • Uncover trends - Docket lets you pinpoint common prospect objections, trends and topics of discussion, deal blockers, and most-occurring pain points through customer feedback. These insights guide prioritizing support efforts and training sales or GTM teams to stay on track.

These capabilities and more lead to a shortened sales cycle and an around-the-clock AI Sales Engineer who does all the heavy lifting for your sales and support teams.

A Sales Leadership Dream: Driving Efficiency Without Headcount Growth

For CROs and VPs of Sales, meeting aggressive growth targets without adding headcount or increasing operational expenses is a constant battle. 

DocketAI offers a systematic approach to scaling best practices across the team.

Key Outcomes

Faster Onboarding: New sellers ramp up quickly with DocketAI’s knowledge engine, reaching quota attainment faster.

More significant ROI on Sales Headcount: By reducing dependency on manual processes and internal SMEs, your AEs and SEs can focus on strategic selling.

Consolidating Competitive Intelligence: Real-time insights to stay ahead of the competition.

Higher Content Adoption: Ensure marketing assets are utilized effectively.

Improved Sales Knowledge: Keep your team informed with the latest product features and releases as they happen in real-time.

Impact Metrics

  • +7% Productivity Gains: Through efficient AI-driven responses.
  • +10% Win Rates: By leveraging accurate and timely information.
  • 95%+ accuracy in responses, reducing misinformation.
  • Average sales cycle shortened by 10%, improving deal velocity.
  • Tribal knowledge adoption drives incremental revenue per AE.
  • Reduces overhead needs from 3 full-time equivalents (FTEs) to 0.5 FTE, an 83% reduction.
  • Reduces average time for responding to sales queries and objections from 4-5 hours and often days to under 3 seconds

Revolutionizing Sales Engineering: Empowering SE Teams with DocketAI

DocketAI enhances SE productivity for sales engineering leaders by automating routine tasks and freeing sales engineers to focus on high-value strategic activities.

Key Capabilities for SE Teams:

  • Simplified RFP Processes: Slash response times by automating RFP and RFI generation with inputs from your best-performing SEs and past successes.
  • Improved buyer engagement: DocketAI provides real-time, accurate answers to technical queries, creating a seamless buyer experience that reduces the back-and-forth between sellers, technical teams, and buyers. This ensures buyers feel much more engaged throughout the process.
  • Enhanced SE-to-AE Ratios: Scale SE support with fewer resources while maintaining high standards of precision and quality.
  • More focus on high-value strategic activities: SEs can focus on building relationships with strategic clients or helping close high-value deals.
  • Accurate, up-to-date sales content for all reps: Ensure your sales team is always equipped with the latest information.

The Opportunity Cost of Not Adopting AI Sales Engineers

Imagine if 90% of your sellers adopted learnings from your top performers—the incremental revenue opportunity would be substantial. Top sellers typically achieve higher quotas and close deals faster, translating into significant revenue boosts. DocketAI enables this by democratizing access to top-tier knowledge, ensuring every sales rep performs at their best.

1. Revenue Lost Due to Lower Win Rates

Metric: The average increase in win rates post-DocketAI adoption is 12%.

Opportunity Cost: For a sales team generating $10M annually, a 12% improvement equates to $1.2M in incremental revenue.

2. Reduced Productivity

Metric: Sales reps spend up to 31% of their time searching for or creating content (Source: Docurated). This includes searching for information or waiting for answers to technical queries.

Opportunity Cost: If a seller averages $500K in annual quota, even a 10% productivity loss costs $50K per seller per year. Multiplied across teams, this becomes substantial.

3. Delayed Sales Cycles

Metric: DocketAI reduces sales cycles by 10%.

Opportunity Cost: In fast-moving markets, a delayed cycle could mean lost competitive advantage and stalled deals, costing thousands in monthly recurring revenue.

4. Inefficient RFP Responses

Metric: Without automation, responding to RFPs/RFIs can take up to 6 weeks.

Opportunity Cost: Delayed responses can result in lost deals or unanswered competitive bids. Reducing response times by even 50% can save weeks, directly impacting win rates and team capacity.

5. High Cost of Support and Knowledge Gaps

Metric: Sales Engineers spend much of their time answering repetitive queries or creating customer-facing documents.

Opportunity Cost: If SEs could focus on strategic engagements, they could support more deals or expand coverage. This is critical when SE-to-AE ratios are already stretched thin.

6. Lack of Tribal Knowledge Scaling

Metric: Only 10–20% of sellers typically adopt the best practices of top performers.

Opportunity Cost: If AI enables 90% adoption of best practices, every seller could see incremental productivity gains, leading to an additional $96K per AE annually in revenue.

7. Competitive Disadvantage

Metric: Competitors using AI tools gain faster responses, better personalization, and a superior buyer experience.

Opportunity Cost: Failure to match these capabilities risks losing market share, especially in competitive industries like SaaS.

8. Suboptimal Marketing Asset Usage

Metric: Sales reps use only 30–40% of marketing-provided content. (Source: Forrester)

Opportunity Cost: Misalignment between sales and marketing leads to wasted content creation efforts and missed opportunities to engage buyers effectively.

9. Increased Attrition from Burnout

Metric: Sales reps and SEs often face burnout from repetitive tasks and information silos.

Opportunity Cost: High attrition rates can cost companies up to 20% of an employee's annual salary in replacement and onboarding costs, not to mention lost productivity during the transition.

Wrapping up

With the ever-fluctuating B2B buying behavior, Sales Engineers and reps alike are expected to be on their toes to optimize the sales cycle constantly.

Docket leverages AI to do the same at a much lower cost, in less time while maximizing accuracy and institutionalizing best practices across all communication with buyers.

Ready to meet your new AI Sales Engineer and let your sales teams focus on selling? Hire DocketAI today!

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